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Our Team Approach Helps You Get The Best of All We Have To Offer.

We take a team approach to client services. If you are needing insurance, a financial product, or a complete strategy for everything, our team makes sure that your goals are at the forefront of anything we recommend for you.  

We see your financial plan in “Degrees of Planning”. A virtual road map personalized for your needs.



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Rocky Matlock

Rocky grew up in Baxter, TN, and graduated from Upperman High School. He then went on to attend and graduate from Tennessee Tech University. Rocky lives in Cookeville, TN with his wife, two kids, and two cats. He has been serving the Cookeville community as a financial services and Insurance professional for over 30 years and is excited to continue serving the community that he loves. When Rocky is not at work, he enjoys grilling out with his friends and family and likes to attend Tennessee Tech Baseball games to cheer on the local team.

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Lytonya Matlock

Tonya grew up in middle Tennessee and graduated from Upperman High School.  She and Rocky have been happily married for 27 years and have two children, Savannah and Kage. Tonya has helped Rocky build his practice through the years and serves as an insurance professional, office manager, and Notary Public.  She always has a smile when talking to her valued clients and enjoys making a positive impact on the lives of those around her.

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Jessica Macarthney

Jessica grew up in middle Tennessee but started her insurance career in 2010 while working in North Carolina. Upon moving back to Tennessee, Jessica started serving the agency as a property and casualty insurance professional in 2014. When she is not in the office, Jessica spends time with her three children of which she has one girl and two boys. Enjoying the outdoors and starting every morning with a run, she brings energy to the Matlock Insurance and Financial Services team efforts in supporting our client families.

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Craig Fowler

Craig Fowler is fully licensed in securities, holding the Series 7 and Series 66, and all forms of life insurance, health insurance, and annuities enabling him to provide professional assistance and planning. Graduating with honors, Craig holds a Bachelor of Science in Business Administration with a major in Finance from Tennessee Tech University. He is a member of The Society of Financial Service Professionals and The National Association of Insurance and Financial Advisors which contributes to his breadth of knowledge and his ability to serve the needs of his clients and those of Matlock Insurance. When Craig is not busy serving his client’s family, he spends his time serving the communities of Knoxville and Cookeville as an active member of Rotary International and the community Rotaract club.